Change the Story: Making Technology & Social Media Work at Your Bank
Jill Castilla, Citizens Bank of Edmond
Social media is not a fad and the banking industry has caught on to that fact. What’s next? Find out how social bank culture has transformed a $250-million asset community bank in Edmond, OK. Not only is social media deeply integrated into Citizens Bank of Edmond, it’s a key component that reaches into every part of the bank. Whether it’s cash mobbing a small business or running a popular downtown event, Heard on Hurd, using social media is second nature and a key conductor in communicating the message to an audience. Learn how the physical and digital feed seamlessly into each other in an integrated marketing approach.